Use the inverted pyramidįollow the journalism principle of the inverted pyramid to structure your press release. To do this, take a look at the publication or broadcast to ensure their audience will have an interest in or benefit from learning about your product, service or company. Make sure the press release provides value to the publication or agency to which you’re sending it. Unlike marketing copy, which may use more subtlety or specific word choices, your press release should be obvious and easy to understand. To gain the attention of the journalists and publishers with whom you’re sharing your content, ensure your press release is direct and explanatory. Use these tips to help you craft the sample press releases above in a way that will help your company reach its goals: Write like a journalist Press releases vary in style and tone from other forms of content you might write for your business. Use this template to help you craft your own new product press release: Often, rather than a full description of every single feature or element of the new product, the press release describes only those features that differ from competitors or updates not available on previous products. New product press releaseīusinesses use new product press releases to share details about a new product or service they’re introducing to the marketplace. Use this template to create your own crisis press release: This type of press release can help your business manage the details of the story and share positive news about how you’re mitigating damage. Related: How to Plan an Event for Your Small Business Crisis press releaseĬrisis press releases help companies mitigate any negative impacts from a major challenge the company faced or is facing. Use this template to help you structure your event press release: For event press releases, the key information to include is the name, location, date and time of the event. Event press releaseīusinesses use event press releases to share information about events they’re hosting, sponsoring or attending. Please note that we are not your HR or legal adviser, and none of these documents reflect current labor or employment regulations. *Indeed provides these examples as a courtesy to users of this site. If you’d rather download a template you can directly edit, click the links below*: Also, note that we use the AP style press release format, which is most common. Since the format of a well-written press release changes, depending on the purpose and audience it’s intended for, choose the one that best fits your situation. Here are a few common examples of press releases you can copy and paste into Microsoft Word to make sure you include these elements. A boilerplate (or “about us” statement) at the end. ![]() The city and state of your business location.“FOR IMMEDIATE RELEASE” written at the top of the press release.Press releases can be in a variety of forms and styles, although most follow a general format and contain the required elements below: It can also be a great way to build engaging social media posts. Sharing information through the press about a new product or service can attract the attention of potential buyers. Sharing company information through news channels allows you to backlink to reputable sources. Should your company face hardship or crisis, a press release can help you control the narrative. ![]() The more frequently your company’s name is in the news, the more familiar people will become with it. Press releases are an excellent way to get media coverage focused on your business. Here are a few other common reasons you might want to write a press release: Companies also commonly use them for strategic marketing initiatives, ranging from building a product line to announcing mergers or new leadership. You can use these samples of press releases for a variety of reasons beyond simply announcing an event. ![]() Related: Press Releases for Your Business: Best Practices What is a press release used for? Usually, companies send press releases to journalists or news organizations, who then take the provided information and include it in their news broadcast or publication. Press releases are succinct statements that share important news with the press and the public.
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